Let us play a rapid game. Name one person whose winter nips at their toes would not want a comfortable blanket. Hard, most notably not least of which promotional blankets really shine for seasonal marketing since warmth helps you remember your name. Imagine your brand stitched, screen printed, or even woven into a warm fleece or soft throw every cold night and you will be quickly thanking someone.
To be quite honest, blankets are brand billboards that never go away. For years most people cling to them. According to a PPAI 2023 report, 67% of promotional blanket recipients said they keep it for two years or more. Every one of the hundreds of picnics, bonfires, road trips, movie evenings, even late summer fireside chats presents an opportunity for your logo to be shining.
Try not to let concepts of plain fleece rectangles cage you. One has an almost infinite world of options. Throws bursting with Sherpa lines screaming luxury abound. Your brand roll up picnic blankets with waterproof backing is used in every soccer game and summer concert. Do stadium blankets feature zip pouches? They become sleepover MVPs and one person tailgate heroes.
Your color companion is none other than yourself. Go bold with festive freebies or cool, neutral colors for a laid-back vibe. Personal notes think, “Stay Cozy With [Your Company Name]” never hurt either. Some event planners even occasionally utilize them as grand prizes or seasonal employee gifts. They beat another company mug mile wise.
Environmentalist? Demand for recycled polyester and organic cotton is strong; consumers that value green living will find resonance in the sustainable textile branding. As they do your body, blankets could help to warm your reputation.
Blankets are also quite flexible. Every use, rolled, folded, or flung over the back of a couch, increases a small brand awareness. Professional Scene Put them in the break room or gift bags for conferences. Putting together under a shared brand on a misty morning or cold vacation ties a team together pretty differently.
In the memories is the magic. One finishes off while camping and glances at your logo. Every friend at a Friday night football game had toss wearing firm branding. One finds a pet sleeping on it. This is a fragment of daily life twisted into something soft enough to hug.
Go forth, then, wrap hearts and logos together this season. Share goodwill, bring happiness to others, and see your brand become everyone’s go to friend for events fitting for a story, comfort, and humor. Blankets let you, in the best of possible ways, get under the skin of your customers.